Pantene’s new ambassadors

Pantene announced its partnership with five renowned Pakistani women as its ambassadors, says a press release.
Pantene, over the years, has been globally represented by some of the most illustrious names of the glamour industry. To further the aspiration of its Pakistani customers, Pantene has joined hands with Aamina Sheikh, Ayesha Omar, Asma Mustafa, Meher Najeeb and editorial team from Women’s Own represented by the chief editor Barza Talha to its illustrious list of celebrity brand ambassadors.




In 2004, Dove, a shampoo and soap brand by Unilever, came up with a ‘Real Beauty Campaign’ that empowered women by showing that sometimes 'The absence of flaw in beauty is itself a flaw' (Havelock Ellis). Dove depicted wrinkled, 90-year-olds as well as stout women who despite not being physically attractive could have soft, healthy skin and hair.

Pantene’s brand manager, Faisal Waheed described Pantene as 'a product that embodies women’s empowerment and confidence', and while the stories told by the new faces of Pantene depicted the qualms of today’s quintessential Pakistani girl quite accurately, it might have been even more powerful and convincing if the brand ambassador’s were not necessarily attractive celebrities who consumers only see on television.