SUPER, by RETROSUPERFUTURE®, ignited the phenomenon of acetate sunglasses. They are made in multiple color graduations, which has generated a big trend starting in 2007. Super is the 1rst brand to produce a complete range of colorful fashion sunglasses combining these characteristics together with a very high quality manufacturing process.
SUPER sunglasses are made to the highest possible standards, hand made in Italy by the best manufacturers and with the best materials.
Offcially launched in spring 2007, SUPER is today currently distributed in over 350 shops worldwide. You can find them in some of the most infuential trend leaders stores such as Colette in Paris, Barneys New York, 10 Corso Como in Milan, Bodega in Boston, Fred Segal in Los Angeles, Steven Alan, Paris Texas in Denmark, Caliroots in Sweden and many others.
Daniel Beckerman is the founder of SUPER by RETROSUPERFUTURE® also publishers, with his brother Simon, of PIG Magazine, the most prestigious independent music and fashion magazine in Italy together with PIG Radio, one of the most infuential indie music web-radios on the net.
The idea came out from Daniel when he realized that there was no eyewear brand that was representing a certain type of fashion culture.